where logic,
ethics, and creativity

live in sync.

↓ brava mundana is a Madrid-based independent studio dedicated to empowering brands with social and environmental purpose to communicate with clarity and meaning. ✺ Strategy, branding, and content that connect people and build communities. One step at a time.

ideas. words. images. and plans

all focused on taking care of projects, the planet, and its people.

We’re here to

transform

, together. Head in the clouds, feet on the ground. We celebrate the everyday. The elements that connect and

move us

. The kind way. Let’s keep building brands that are more honest. As creative. More conscious. And definitely more effective. We approach every challenge with the

calm

of coherence, conviction, and deep commitment. Always driven by logic. Always led by

creativity.

the 'why'

Those projects that are working to make daily life kinder (and more efficient) for people and the planet have stories that truly demand to be heard. But often what they lack is time, resources, or the right expertise.

That’s where creative support comes in. Harnessing ideas, words, and imagery to propel brands forward with strategy. And society along with them.

At least, that’s how I see it.

hey there!

I’m Ana Picado. Calm and drive.
Consistency and contradiction.
Your go-to freelancer.

And I’m also the person behind brava mundana.

A note: I often collaborate with a wider network, but I am always your go-to person.

ABOUT ANA

Active in advertising communication and content design since 2014: eight years in agencies and hyper-growth companies, and now three working independently for and with projects creating positive, direct impact.

peace of mind

→ from the intersections
→ with support that understands the moment
→ and commitment to change

Ideas that connect disciplines. Words that mobilize. Images that build recognition. Plans that structure the process. All together, with a big-picture view and attention to detail.

Step by step.

Always from an ethical perspective that makes sense socially, economically, and environmentally.

the promise

Brand communication that matches the impact (real, direct, and positive) of social and environmental projects.

You have my word that we’ll work to turn ideas into messages that:

→ connect

→ mobilize

→ transform

With sensitivity to find each project’s story.

With logic to map out the path that works for each situation.

With courage to go against the grain when necessary.

The promise is to listen first, suggest next, build together, and keep moving forward so that the causes shaping a kinder world have communication that’s both authentic and effective.

brave and mundane, indeed.

people sharing thoughts

Thoughts about working with Ana, of course.

Excerpts from LinkedIn recommendations. Full versions there.

«The most impressive thing about Ana to me has been how she appears to have found the perfect balance between creativity and organization. I think we’re prone to believe that with creativity comes messiness, and that with an analytical mind comes, well, boredom. Yet Ana proves that assumption wrong with every task and every project, being an extraordinary Brand and Marketing lead, with impressive strategic vision, holistic growth perspective and empathetic people management skills.»

Daniela Miranda-Smith
Partnerships @ Perplexity

«Her vision transcends that of an external provider. Ana integrates into projects as if she were part of our team, understanding our needs to perfection, which are often abstract and complex, and transforms them into impressive creative concepts and visual documents.»

Àngels Arrazola
Communications Director @ Pasqual Maragall Foundation

«Ana is one of those professionals who are hard to find. If I could, I would involve her in every project I participate in. She has a comprehensive vision of the branding universe that is reflected in everything she does, especially when establishing processes, priorities, etc. […] She also has a delicacy and sophisticated, precise judgement to discern what will contribute to the project and what needs to be set aside.”»

Diego Caballero
AI Creative and Consultant

«Capable of bringing order to chaos, she conveys calm and is highly solution-oriented. She always meets deadlines, is autonomous, efficient, creative and very professional. Having Ana on the team always adds value, she’s one of those people you want to have close by because in addition to contributing, she teaches you new things.»

Pilar Balet
Founder and Comms Consultant @ La mar de gente

«Creative, ambitious and grounded. Not only is she a leader who inspires and knows very well what she does, but she is also understanding and has no blocks if she needs to learn something new to contribute to the team’s goals.»

Ana Vigueras
Marketing and Global Social Media Lead